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Technology spending is approaching $1.2 Trillion

With IT Technology spending now approaching $1.2 Trillion (IDC: CMO Tech Marketing Benchmarks Studies 2003-2005), there are probably a few new customers that you are missing. Tech spending has recovered nicely since 2001, with average growth rates from 2004-2006 in the 6% range. While that's not the double digit growth that we witnessed for many years leading up to 2000, we are smarter, leaner and operating more efficient marketing and sales organizations.

Interested in the make-up of that growth?

Services is up 8.9%.
Software is up 7.0%.
Hardware is up 5.3%

We have a nice breeze powering our sails (sales).

BH

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