Branded Landing Zones - Demand Creation Monsters!
Branded Landing Zones [BLZs] are Demand Creation Monsters and can be designed to meet the most complex demand generation objectives – especially where product marketing is best served by encouraging buyer engagements with multiple educational assets that build a business case to accelerate the selling process. The BLZ helps to structure the seller’s online sales pitch and the IT buyer’s research process. The BLZ program is designed to engage IT buyers at all stages of the buying process and move them to the next logical step to accelerate the sales process and move prospects closer to a purchase.
In addition to targeted showcasing of your most compelling content assets, a Branded Landing Zone provides additional unique features that accelerate the sales process:
 Structure to the online sales pitch through the development of a dedicated microsite.
 Online Lead Nurturing to encourage additional buyer engagements through link maps and triggered e-mail follow-ups.
 Collection of additional Behavioral Data - critical intelligence to support any Lead Scoring Model.
If your solution-sell benefits from multiple engagements to prepare your prospects for sale - consider a BLZ program vs. any standard lead generation initiative. Below is graphical representation, but simply e-mail me at Barry_Harrigan@ziffdavis.com and I'll outline the strategy for you in detail.