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B2B Marketing on the Global Stage

Globalization is the next frontier for lead generation and now is the time for IT marketers to get in on this rapidly expanding International action. According to ComScore, a global Internet information provider, the worldwide Internet audience has grown by 10% in the last year, and 80% of worldwide Internet users come from outside of the U.S. With statistics like these, it's clear that opportunities exist for IT marketers outside of the US and Canada.

Much work goes into moving your business onto the global stage, and I've come across a few resources that offer tips, advice and general information on making this move.

The Gilbane Group's Globalization Blog is resource packed with tips about globalizing your business, and provides pointers on dealing with translation issues as they impact a move into the international realm.

16th Letter - a blog about Internet strategy- has a series of articles addressing the importance of globalizing your Internet business and offers advice on international domain name registration, how to start the globalization process and key trends in the international Internet market.

B2B Media 2.0 and Globalization is another blog that discusses B2B marketing on the global stage, and points out issues such as audience development.

-BH

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