I recently ran across an interesting tool that grades Websites according to their online marketing effectiveness. Website Grader by HubSpot is a free tool that allows you to enter your Website URL, keywords associated with your site, and competitor Website URLs, than generates a report that ranks how well your site performs when searched.

According to HubSpot, Website Grader "provides a score that incorporates things like Website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the Website can be improved from a marketing perspective."

If you are considering optimizing your site for Search, or are curious as to how well your site is searched, check out this free tool. I plugged in the Web Buyer's Guide information, and found that we have a score of 99 out of 100. This means that out of all of the sites that have been analyzed by Website Grader, the WBG scores higher than 99% of them for its marketing effectiveness.

The personalized report I got after submitting the WBG information also gave me detailed analysis of how our site ranks on Google, Technorati, and on social networking sites such as Digg and del.icio.us.

-BH